For companies operating online, a websites’ design is an important aspect to driving sales.
You have to drive visitors to your own site and motivate them to convert in the first place, to get your products selling. For that, it is necessary that your website is optimised for search engines.
Understanding the preferences of users as well as Search Engine Optimization prerequisites, you should create equilibrium between your website design and Search Engine Optimization. We spoke with expert designers working with some of the finest internet design businesses to determine common mistakes professionals make while the Search Engine Optimization of the website negatively affects.
Replacing Essential Content with Pictures: Without a doubt, pictures, add lots of allure to your web page but in addition they have the potential to interfere with the effectivity of your SEO.
Textual content only and search engine spiders tend to read HTML code. They categorise (position) pages by text and not by pictures. It’s recommended to use text rather than graphics to show essential content, links or messages. If you must use graphics on your own page, add alt tags with some descriptive text that communicates the message that is same as the image.
Eye-catching splash screens may not appear too eye- catchy to search engines and can in fact serve as an obstacle between your website and search engines.
Thus it is advisable that you either if it’s unavoidable, include large amounts of textual content to the body of your web site or steer clear of the inclusion of a splash page fully.
Getting too Brassy with Design: Just like splash screens, flash, which might be visually attractive from the visitor’s viewpoint, is not (or badly) indexed by search engines.
A flash based web design impacts your websites’ usability. When it’s a must to contain flash someplace in website, make sure you’re not applying it on the website’s content, navigation or other important components.
Frankly, frames are a long gone website Google Adwords Management St Albans design trend. Along with that, framing of content confuses the users and make navigation somewhat trying and hard.
Sectioning content with frames makes it hard for search engines to spot precious content within your web page or website, destroying the effectivity of your website’s SEO.
Comprising Pop-Up Ads: More often than not, popups are not relevant and obnoxious. The intrusive feature not only sabotages the user experience but is also regarded in bad taste by search engines.
While it may be justifiable in some cases to use a couple of related popups that do not make them feel intruded and offer irrespirable worth to your own visitors, they should be normally avoided by you for the sake of your Search Engine Optimization.
Most website designers ignore SEO as they consider it’ll limit their artistic limits. Instead, designers should work with SEO specialists to create a design that drives valuable traffic while offering a seamless user experience.